Higher Education Institution

What is a Value Proposition?

A Value Proposition is a concise articulation of the value an organization delivers should someone choose to use their program. It consists of two core components: the Challenge (or unmet need) that the program intends to address and the Approach that states how the program provides value to address that challenge. It distinguishes the program from other seemingly similar programs by highlighting what makes its approach uniquely well-suited to solving a specific problem or particularly efficient at meeting a specific unmet need.

Critical Questions

• Why and for whom is this tutoring program needed?
• How will this tutoring program increase equity?

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Implementation Checklist

• Understand the community strengths, resources and needs through a landscape analysis
• Articulate an equity-based value proposition about unmet student needs identified through the landscape analysis
• Develop a logic model defining inputs, activities, outputs, and outcomes
• Understand program costs and fun

Whether you are designing a new program or seeking to improve an existing one, deeply understanding your program’s value proposition, logic model and the landscape in which your program operates will help to focus your efforts most beneficially. This analysis and resulting understanding will provide the foundation and context needed to design a cohesive, high-impact tutoring program.

Designing a program is best done iteratively. Here is a suggested process:

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This toolkit is designed to guide practitioners through designing and implementing a new high-impact tutoring program, or improving an existing one.